The truth unveil

You funded the canvas.They shipped the subscription.

Documented. Not debated.

EtchWP did not become Etch Studio.

Same Svelte canvas. Different backend. Lifetime deals covered the WordPress plugin — not the hosted subscription that now gets the new architecture first based on early backers feedback.

Three facts

Three facts from the public record

Your LTD is not Studio

On August 25, 2026, Geary said on stream that lifetime deals are "etch for WordPress. That's a WordPress plugin" — Studio is a separate checkout.

Is Studio included in the LTD?

Same UI. Different lock-in.

The canvas looks identical. The backend, the bill, and who holds your data do not. That is the whole pivot in one sentence.

EtchWP vs Etch Studio

EtchWP is maintenance mode

Feature work stopped July 8, 2026. New architecture goes to Studio first. Backers got the plugin; the future ships elsewhere.

Is EtchWP still being developed?

Start here

Three pages. No excuses left.

Entitlement, product split, comparison set — answer them in order before you argue in a Circle thread.

  1. Is Etch Studio included in the Etch lifetime deal?

    No — confirmed on stream. LTD covers the WordPress plugin only.

  2. If you don't need WordPress, what is Etch Studio actually selling?

    Geary's pitch reframes the product — and the comparison set that follows.

  3. EtchWP vs Etch Studio: what's actually different?

    Same Svelte UI; the split is where data lives and who runs the backend.

Full catalog on the articles page.

We do it together, or we don't do it at all.

Kevin Geary, 2024-08-15 · List email (EtchWP details drip)

They said it in public. Read it in the hub essay.