Etch Studio price. What you pay. What it costs to run.

What you pay

One product, billed monthly. Which price you get depends on who you are and when you sign up.

• On sale

  Everyone

  $59/month

  • Since October 14, 2026
  • Unlimited sites, billed monthly
  • Up from $49 on September 22, 2026

  Sources: etchbuilder.io/pricingArchived copy, Nov 1Vendor checkout

• Ends Nov 30

  Existing EtchWP customers

  $49/month

  • Separate checkout link: $59 minus $10
  • Subscribe by the end of November 2026
  • Cancel once and it's $59 from then on

  Sources: Founder, Oct 15, 2026Archived copy, Nov 1

• Not on sale

  The "eventual" plan

  $99/month

  • Named by the founder on October 23, 2026
  • Would include EtchWP
  • No checkout, price page or date

  Sources: Founder, Oct 23, 2026

• Excluded

  Lifetime-deal holders

  Not included

  • The lifetime deal covers the WordPress plugin
  • Studio is a separate subscription
  • No separate price for early backers

  Sources: Stream, Aug 25, 2026

What it costs to run

One account, one month. The founder named the stack: "svelte + surreal". Here is that stack on public price lists, next to what you pay.

What all of Studio's servers cost each month

Every customer shares the same servers. Three ways to run them, from cheapest to safest:

• Bare minimum≈ $63/monthTwo rented servers: one runs the editor, one runs the database. Plus nightly backups.Handles the load. But if the database server fails, every project is offline until it's restored.The first 2 customers at $49 cover the whole bill
• Safer≈ $273/monthThe database is hosted by SurrealDB on its own cloud. Two servers run the editor.Nobody on the team has to run the database server. One editor server can fail and the other keeps working.The first 7 customers at $49 cover the whole bill
• Built to stay up≈ $620/monthThree copies of the database and three editor servers, plus monitoring.Any one server can fail and nobody notices.The first 14 customers at $49 cover the whole bill

What 500 customers add up to

One customer pays $49 to $59 a month, so $588 to $708 a year. Here is the business side, with 500 of them:

Revenue

$24,500–$29,500/mo

$294,000–$354,000 a yearAverage $49 to $59 per customer

Hosting, servers and storage

$113–$669/mo

$1,351–$8,034 a yearBare minimum to built to stay up

Payment fees

$1,131–$2,168/mo

$13,572–$26,010 a yearPolar, by price and card

Left over

$21,988–$28,066/mo

$263,856–$336,797 a yearFor salaries, development and profit

Every customer after the first 2 to 14 is paying for salaries, development and profit, not servers.

Estimates from public price lists checked November 1, 2026, not the vendor's books. They leave out salaries, development, support and profit, which are real. Full arithmetic

Who pays for what

Everything that serves your visitors already runs on your account.

How the offer is built

Five parts of the existing-customer offer, in the founder's own words in the vendor's community.

1. 1

   A deadline

   “Existing Etch users have to add it by the end of Nov and THEN you're grandfathered in.”

   You decide by a date, whether or not you're ready to build in it.

2. 2

   A rate you lose if you leave

   “You're grandfathered in as long as it stays active.”

   Pause once, even for a quiet month, and you pay $59 from then on.

3. 3

   One offer

   “Simple offer ... take it or leave it.”

   No smaller plan for a few sites yet. Those come "later".

4. 4

   A bigger price to compare with

   “It's a $50/mo discount that you're grandfathered into.”

   The $50 is measured against a $99 plan nobody can buy. Against today's $59, you save $10.

5. 5

   Payback math

   “If you use Etch Studio beyond 18 months, we're literally giving you free money beyond what you purchased EtchWP for.”

   The "savings" only exist if you keep paying for 18 months or more.

One year: Etch Studio or a modern workflow

The same twelve months in Studio's locked-in editor, or with the free one-prompt guide: AI builds the files, you own them, Cloudflare hosts them.

What happens when you stop paying

• Etch StudioEditing ends. You keep a ZIP of compiled files: no project, no database, no re-import.What you can export
• One-prompt guideYou keep editable files and a Git repo. The site keeps running on your Cloudflare.How it works

Before you pay

1. Count your sitesHow many will you really run in Studio in the next 12 months? At one or two, $588 a year is a lot per site.
2. Know your deadlineEtchWP customers: $49 only if you subscribe by the end of November 2026. After that, or after any pause, it's $59.
3. Ask what you keepIf you cancel, you leave with compiled files, not the project. Plan your exit before you build.
4. Wait for the small plans if you're smallThe founder said single-site plans come "later". No price or date yet.

Every fact on this page

Open any of these and check us. Nothing here is an affiliate link.

The full record on Etch Studio is on the Etch Studio page.